Tilray and AB InBev Take Next Step With Infused Beverages

Tilray and AB InBev Take Next Step With Infused Beverages

Tilray Inc (US:TLRY) and AB InBev (US:BUD) have taken the next step in bringing CBD- and THC-infused beverages to market.

The world’s largest brewer and cannabis heavyweight, TIlray formed a “research partnership” in December 2018 to look into the potential of the cannabis-infused beverage market in Canada. Via their joint venture, Fluent Beverage Company, the two partners have announced they plan to have CBD-infused drinks ready to bring to market in December.

Fluent’s CEO Jorn Socquet has stated that a formulation for CBD beverages has already been devised. However, creating a THC-infused product that is ready for market will require “more time”.

Few other details have been released. Socquet described the CBD beverages as “sparkling, slightly sweet, [and] translucent” and will not “taste like beer”.

No surprise there. Many beer-drinkers already say that about Budweiser products.
 

Published at Fri, 11 Oct 2019 16:33:31 +0000

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