Real estate speculators stake out territories for what’s to come, infrastructure builders and lawyers queue up for business, investors jostle to get in on the ground floor, and tech startups seek ways to make a new industry run more efficiently.
This could be any nascent industry, but in this case it’s marijuana.
After graduating from Yale, Steve Berke played professional tennis. Then, after a career-ending injury, he became a medical marijuana patient. That led him to be a marijuana activist, and he ran for mayor of Miami Beach twice on a marijuana-legalization platform. After the second election loss in 2013, marijuana companies had seen his social media campaign and were reaching out to him to plug them into videos. “That’s when I realized there was no way for these companies to connect with consumers,” said Berke, and he turned to entrepreneurship to find a solution.
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